Some Awesome Merchandising Suggestions for Retailers
Nothing can beat the feeling of going to a clean building with a good outfit and polished fixtures immediately you go into a store. It is said that 90% of the brain is visual and it then goes that retail has its sights set on excellent merchandising. Motivate customers to enjoy their shopping experience and and read more how to increase sales with these pointers which we share below.
It all begins with store displays which are powerful. An outfit put on the mannequin which is well-made and attractive will attract the attention of shoppers who pass by. While it could begin with the beautiful outfit on the mannequin, the whole store is an opportunity. Think about the design of the floor. Is your shop utilizing the space to draw various customers to choose several pieces?
Gondola shelves are one of the fixtures which are least used. Even though gondola shelves are quite heavy, gondola shelving parts might be used to customize them so as to use the space correctly. Use gondola shelves beside potent merchandising wall display to include more outfits and opportunities. As an example, maybe the mannequin has a gorgeous blouse and trouser combination on it. Employ the gondola shelves to display these shorts which could go well with the blouse. On the other hand, you can display more casual pants which can match with the blouse.
When it concerns visual merchandising, the magic number is three. Over the normal aesthetic benefit, displaying it in three’s provides the merchandisers with the opportunity to work with the asymmetry. Our attention span is affected subconsciously by asymmetry. You might notice in your shopping experiences that you tend to go to displays that include two tall mannequins and two shorter ones on either side. This is not done without a reason. Our attention is drawn by asymmetry to what is being displayed. Our minds naturally love symmetry and thus, when something is not in symmetry, we are drawn to it.
Light does a lot more than highlighting the details of a piece of clothing or accessory. Our perception and mood might be affected by a particular lighting. When retailers create an atmosphere through retail lighting, they can encourage sales. For example, a few fixtures have an enhanced appearance in a certain light. Some products can have a luxurious look when you use back lighting. Ambient lighting will motivate customers to walk slower and enjoy the experience.
Rather than hiding the cost, try to include the price points in the product display. They are not a bad idea, and frequently, price points are what the customer is searching for. The shoppers are drawn to the store by the display deals near the front door. Utilize merchandising tactics to showcase the prices. You might even put the price tag of an outfit which is expensive at the front and at the center.